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The My First Book Project

Agency Network: 
Published/Aired: 
June 2009

Description

Ambient advertisement created by JWT, South Africa for The Global Literacy Project, within the category: Public Interest, NGO.

Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Conn Bertish
Art Directors: Alison Sutcliffe, Ross Nieuwenhuizen
Copywriter: Conn Bertish
Film editor: Mathew Kramer
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NomadDCLXVI's picture

well.
this is brilliant.
you showed how to turn useless to valuable.
you made my day.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

CrackerJackFlash's picture

Now that's an idea!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Adaddicted's picture

Now, that's a reality!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

brandingworthspreading's picture

Brilliant! Beautiful project.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Hiperion's picture

Smells like Cannes spirit...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
diogorspd's picture

Agree with Hiperion. Cannes' worth.

diogorspd
Activity Score 52
monsieurange's picture

Nice & Helpfull.

monsieurange
Activity Score 520
Creative Director
fatlabrador's picture

Nice scam.

fatlabrador
Activity Score 59
ossman's picture

brilliant idea.

ossman
Activity Score 29
Graphic Designer
cirano's picture

and that s how we all should do

cirano
Activity Score 32
Art Director
michelangelo's picture

brilliant

michelangelo
Activity Score 660
satrianee's picture

good idea helping to create good. thanks!

satrianee
Activity Score 3748
Molecule's picture

love it!!

Molecule
Activity Score 435
Copywriter
Phil Lestino's picture

Worthy!

Phil Lestino
Activity Score 1684
lucdesaulniers's picture

Genius

lucdesaulniers
Activity Score 1145
kurtberengeiger's picture

Absolutely inspiring that the entire JWT network took part in this. Well done!

kurtberengeiger
Activity Score 7326
Copywriter
circlel's picture

most beautiful books!!!!

circlel
Activity Score 65
Other
DrKoob's picture

A superb idea. I have stacks of these books and I know others that do as well. I am glad that it was tweeted out there so I found it.

That said, how sad is it that a film created to help children features the voice of a known pedophile. I wish you had chosen other music for your video.

DrKoob
Activity Score 2
mujerendiagonal's picture

This is a really great idea. I love it!!!
Its cool to know things like this are being done.
good job!

mujerendiagonal
Activity Score 84
Art Director
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