The Croc-eats-dog Promotion

June 2007
 The Croc-eats-dog Promotion
 The Croc-eats-dog Promotion


Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Matthias Spaetgens, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Graphic: Heidrun Kleingries, Felix Pfannmueller
Photographer: Torsten Roman
Account Supervisors: Katrin Seegers, Bjoern Kraemer
Producers: Diana Wuttge, Jana Kranhold
Advertiser`s Supervisor: Dr. Norbert Fritsch, Neunkircher Zoologischen Garten
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LAZ's picture

would turn some heads in the streets for sure :)

Activity Score 288
Art Director
Willey's picture

Great. Wonder though whether PETA would have a problem with this gimmick?

Activity Score 140
Graphic Designer
LAZ's picture

thought the same. but hopefully peta will smile and pet the dog instead of always bitching ;)

Activity Score 288
Art Director
sloppy4's picture

yeah, i can't imagine the dog was any too excited about the promotion.

Activity Score 1476
csason's picture

it's a really doesn't understand 'excitement'. It understands food and sex.

Herr Specht's picture

The idea is okay for sure, I just wonder why the Neunkircher Zoo is promoted in the middle of Berlin?

Doesn't make too much sense for me.

Herr Specht
Activity Score 2
StPepper23's picture

bad idea, the ads before are much better, but how many zoo-clients do scholz & friends have?

Activity Score 269
A. J. SMITH's picture

Stupid but I love it.

It's only an ad.

Activity Score 2818
CHENZ's picture

this is really "student" shit. typicall S&F. Doing everything for attention with bloody stupid proms.
but this one really sucks. poor dog. shame on you guys.

someone should call peta or another animal protection network.

Activity Score 22
Art Director
A. J. SMITH's picture

The dog looks perfectly fine to me, a little bored maybe but I'm sure he/she will enjoy all the attention!

Activity Score 2818
ellehcimeo's picture

I'm sure the dog was fine. It's just a costume.

I think this stunt is kind of fun. Sort of a gag, which normally I'm against, but I like this one.

Activity Score 3358
Art Director
dookievil's picture

Me parece muy bueno, seguro a cualquiera en la calle le genera impacto, eso es un logro grande. Bien.

Activity Score 92
Ad Junkie At Large's picture

i think its cute

Ad Junkie At Large
Activity Score 552
Art Director
raverus's picture

hahahah, cool but cruel

Activity Score 1476
Art Director
franksandres's picture

Absolutely stupid amazing funny.
whoa, great idea guys.

Activity Score 172
Creative Director at Ogilvy & Mather
puppiepoppy's picture

Hahahaa...since these guys won a Lion this year, I guess they'll do another version next year with a Lion eating the dog. Bravooo!

Activity Score 1632
Creative Director |

Blahg's picture

I wouldn't want to be the junior responsible for cleaning this alligator suit (and dog) once they got back to the office and realized the dog had been walking around the city with no way to use the bathroom.

Activity Score 610
ryanfluet's picture

i have no idea why anyone would dislike this. it's funny as hell.

Activity Score 105
Art Director at 180LA
Guest's picture

So is the crocodile full of dog pee?

luisrivera11's picture

it was effective

Activity Score 469
COBESA / Mónica Herrera
pawan nimrani's picture

nice afforts. it's obuesly workable

pawan nimrani
Activity Score 44
deepak advertising indore
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