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Unforgettable Bag

Agency Network: 
Published/Aired: 
July 2018

Description

The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single-use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean

Ambient advertisement created by Grey, Malaysia for Tesco, within the category: Retail Services.

Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Directors: Heng Thang Wei, Ronojoy Ghosh, /whiteGREY
General Manager: Jo Yau
Art Director: Austin Lee
Designer: Ralve Khor
Copywriters: Xin Yi, Shamini Kandiah
Account Director: Kenzhen Leong
Account Manager: Elaine Ng
Regional Director PR / Corp Comms APAC: Huma Qureshi
Regional Corp Comms Executive APAC: Cedric Wceke
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kleenex's picture

Winner!!!

kleenex
Activity Score 56089
Web Designer/Developer
Kidney's picture

Those are outstanding results. Hope to see it implemented on all their stores soon.

Kidney
Activity Score 34
Client Servicing at TBWA
baconneedles's picture

Smart!

baconneedles
Activity Score 849
Copywriter
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