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Watch your returns and taxes

Agency Network: 
Published/Aired: 
February 2008
Tata:  Watch your returns and taxes
Tata Ambient Ad -  Watch your returns and taxes

Description

Ambient advertisement created by Quadrant, India for Tata, within the category: Finance.

Advertising Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Pallavi Dalvi
Copywriter: Atin Roy
Other additional credits: Sunil Balan, Jisho Sebastian, Sudhir Jadhav
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akanksha's picture

Hello! There is a risk factor. Just check it. It also means returns coming down and taxes going up. Only near and far are not the actions here.

akanksha
Pennybabe's picture

i have the same feeling with you.

Pennybabe
Activity Score 14
CD shop
Guest's picture

my friend, the 'returns' are on the escalator going 'up', and the 'taxes' on the one coming 'down'...so what's the confusion??

Guest
TJAY's picture

Ditch the sign at the side, and just put the logo/message on every second step and it'd be much more effective.

TJAY
Activity Score 64
sneakyhands's picture

yeah, big signs are just in the way

sneakyhands
Activity Score 1857
Copywriter
Kateter's picture

I smell client intervention.

Kateter
Activity Score 2029
Copywriter
SeanMartin's picture

I gather they're replacing these decals on a daily basis? Even a few hours in the escalator is gonna be enough to strip them into nothing.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

sad. how can u be proud of this?

Guest commenter
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