Crashed Car Ambient

Agency Network: 
January 2011
TAC:  Crashed Car Ambient
TAC Ambient Ad -  Crashed Car Ambient


Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Ambient advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors / Copywriters: David White, Jay Furby
Photographer: Toby Burrows
Retoucher: Cream
Account Manager: Adrian Lugg
Account Director: Marisa Jones
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luispiter's picture

nice.. good idea an art direction

Activity Score 2756
Ron Burgundy's picture

Im not hating on this, but I feel like the same impression could be made if you ferried around an actual crashed up car...I do like the execution, seems like this could be re-thought for car insurance or something

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Cutarica's picture

I beg to differ, because people have already seen lots n lots of crashed cars used for raising awarness concerning reckless driving, and for car insurances too. So, in my opinion, it's a common thing. This, however, is different and gets more of your attention.
And the copy is fantastic.

Activity Score 3451
Lazarus's picture

Would have been 200% better to use a real crashed car wrapped around a lamp post. There's your idea. You're welcome.

Activity Score 1537
Creative Director
mikeelrapido's picture

Nice one...

Activity Score 1929
Copywriter at Evo S.C. |


Sdb's picture

May be it works but it lacks the heart hitting factor!

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
manumartin5's picture

great implementation of thought.

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
ggautham007's picture

good thought!! this creative made me remind abt

Activity Score 18
Art Director
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