A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.
This professional campaign titled 'A place to remember' was published in Australia in December, 2012. It was created for the brand: TAC, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana