Worth every penny

Agency Network: 
Published/Aired: 
May 2008

Description

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Advertising Agency: DM9DDB, Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu
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ogilvyandmenon's picture

its cool. but maybe not viral enough (?)

ogilvyandmenon
Activity Score 176
O&M India
natts's picture

great!

natts
Activity Score 112
Art Director |

na

crazydave's picture

sorry guys, i usually think your work is great but this exact idea was done in 2003 one show annual by a u.s. agency for super glue.

crazydave
Activity Score 114
FlyingDogs's picture

Killer!! 48,000+ views on YouTube!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 964
Copywriter
Saatchi Makak's picture

Great

Saatchi Makak
Activity Score 246
Singapore
Ratko's picture

Boring.

Ratko
Activity Score 109
SandMan69's picture

The animation department did this about 10 years ago at uni to get natural video reference of people's movements.

So it does make a good point and is an interesting way of advertising, putting the benefit of the product right in front of the public, but it's an old joke done in an uninteresting way.

There should have been a spree of these all over the city. On walls, roofs of bus shelters, side of parking meters, different sized coins.

Basically good effort but try harder.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Vicomte's picture

It remembers me the 3M great ambient for the unbreakable glass

Vicomte
Activity Score 285
Copywriter at Copywriter
Rabubi's picture

the end shot looks like a giant penis.

Rabubi
Activity Score 554
Copywriter
wolfson's picture

muito bom

wolfson
Activity Score 89
Art Director |

mrwolf

andrekaze's picture

com um tubo de cola pra cada 5 moedas eh facil. huahua

andrekaze
Activity Score 97
George Silva's picture

This idea not original,copy past

George Silva
Activity Score 15
Art Director
raavigeorgian's picture

loved it...

raavigeorgian
Activity Score 2434
Art Director at New Delhi
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