The Great Phone Swap – Live large, while you charge

Agency Network: 
August 2013


Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.

Advertising Agency: CP+B, Sweden
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jimmy Hellkvist, Jonas Wittenmark, Tobias Carlson
Designer: Mattias Nordenham
Motion: David Forss
Motion: Daniel Svärd
Event agency: Grandins Flying Circus
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ironman1979's picture

I'm new in the advertising business but I can see that Jimmy Hellkvist was the one that came up with the idea.
The rest is just repeating their names over and over again...

Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

aeroxy's picture

That girl who bought the Z at the end was too cute to not be an actress.

Activity Score 89
Creative Director at Parsons The New School For Design
kleenex's picture

brilliant idea.

Activity Score 58777
Web Designer/Developer
Mongoose's picture

what if my phone won't run out of charge?
and don't need to swap?
Good idea but very narrow radius.

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Feysless's picture


Activity Score 2657
Art Director |

groovy baby!

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