The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid.
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.
Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez
This professional campaign titled 'Theater in a 500' was published in Spain in September, 2013. It was created for the brand: FIAT, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted over 8 years ago.
Advertising Agency: Leo Burnett, Madrid, Spain
Creative Directors: Juan García-Escudero, Hector Losa, Antonio de Federico
Art Directors: Hector Losa, Pouline Atenció
Copywriters: Antionio de Federico, Roberto Luque
Illustrators: Hector Losa, Pouline Atenció
Videographer: Dakota & Durango Producciones
Client contact: Alexia Taylor