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Giant shoehorn

Agency Network: 
Published/Aired: 
February 2010
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Smart:  Giant shoehorn
Smart Ambient Ad -  Giant shoehorn

Description

In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle. The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards. This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city. The ambient initiative will continue throughout the duration of the 2010 Canadian International Autoshow.

Ambient advertisement created by BBDO, Canada for Smart, within the category: Automotive.

Advertising Agency: BBDO Toronto, Canada
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Highest Rated

Guest's picture

Great idea!

Guest
ek kanya's picture

sweeeeet! love this one!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

macluvin's picture

i dont know how you got in there and i don't know how you're gonna get out of that one. cool idea nontheless.

macluvin
Activity Score 397
Art Director
thedesignaddict's picture

Nice idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
FeliUmc's picture

@macluvin, maybe gray cars are part of the cast!

FeliUmc
Activity Score 44
shitix-'s picture

10!

shitix-
Activity Score 232
DBB's picture

cool!

DBB
Activity Score 1216
sirvan's picture

You don't need the shoehorn.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Corbeen's picture

its fresh way for saying message that smart sad 100 times before. I do not agree with you Sirvan, that the shoehorn is not needed there.
If u put it out, u get only a car not very well parked with some signs on the doors. Its quite good Job and i hope it will work well.

Corbeen
Activity Score 1095
monsieurange's picture

Se arriesgaron al decir algo que ya se ha dicho a cerca de esta auto. Sin embargo lo resolvieron muy bien. :) Nice

monsieurange
Activity Score 520
Creative Director
Hibon's picture

Cooooool, i love this a great simple idea.

Hibon
Activity Score 3734

Simple ideas are the best !

satrianee's picture

Fun... Does this "little" card works for car sales in Canada?

loved this one better: http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes

satrianee
Activity Score 3748
everartz's picture

absolutely yes! very nice...

everartz
Activity Score 7613
Art Director |

| everartz |

hilazon's picture

very simple & surprising!

hilazon
Activity Score 150
vagdz's picture

Great job BBDO Toronto.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Dzsoi's picture

The owner of those cards behind and in front of those Smarts will be so glad.

Dzsoi
Activity Score 8611
Copywriter
Mandark's picture

I just want to point out that the red and yellow smarts are parked between the same cars. it's just the photo taken from different parts of the street. it feels like a ghost. i don't know...I'm having a bad monday today.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

suzie_y's picture

So cute and funny!

suzie_y
Activity Score 16
Art Director at 2 Brained Monkey
Truzan's picture

I really like the over all idea... Wish it you have been maybe worked a little more. The message is very clear, but the one thing that I just seemed to get hung up on is that the Smarts are being blocked in by the same two cars. It just has that setup feel. But other then that, great job.

Truzan
Activity Score 10
Graphic Designer
Hiperion's picture

CLEVER

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
CrackerJackFlash's picture

smart.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

rogi's picture

great

rogi
Activity Score 31
Guest's picture

Great idea!

Guest
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