Advertisement

Bike lock

Agency Network: 
Published/Aired: 
June 2010
Like
39
Views
2845
Smart:  Bike lock
Smart Ambient Ad -  Bike lock

Description

Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.

Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.

Target Audience: Urbanites seeking a vehicle that makes sense for the city.

Prop Builder: Haralds Gaikis-Uplis Ltd.

Ambient advertisement created by BBDO, Canada for Smart, within the category: Automotive.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele
Log in to post comments

Highest Rated

Critic's picture

Too good.

Critic
Activity Score 271
Copywriter at Slow shutters
CrackerJackFlash's picture

F*@#!

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

thedesignaddict's picture

DUDE!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Awesome !!

Guest
iwannatalktosamson's picture

Holy fuck this is good.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
matheusorneles's picture

Haha! win!

matheusorneles
Activity Score 11
Art Director at Hintze - Comunicação Completa |

Interactive art director - Visit my portfólio: www.matheusorneles.com.br

Galo's picture

Nice!

Galo
Activity Score 446
Copywriter
sirvan's picture

Wonderful

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

i have a question's picture

gre@t.

i have a question
Activity Score 73
Netsurf Network
mikeelrapido's picture

Great! Comgratulations!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Dzsoi's picture

It even covers 2 messages: easy parking and it's hard to steal!

Dzsoi
Activity Score 8611
Copywriter
j2mango's picture

i think it's very easy to steal
it's the problem

j2mango
Activity Score 534
Other
jponino's picture

sooooooooo fucckkkkkingggg gooooooooodddddd !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
cef's picture

its a nice communication. But doesnt it mean "its easy to steal smart, such as a bike"? hmm

cef
Activity Score 547
Copywriter
Critic's picture

Too good.

Critic
Activity Score 271
Copywriter at Slow shutters
MJStinson77's picture

Really like it.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

hal9000's picture

very funny. Wish I saw this in person.

hal9000
Activity Score 192
Guest's picture

GREEEAAAT

Guest
Guest's picture

very cute

Guest
Dreambang's picture

very nice one.. :-)

Dreambang
Activity Score 239
Creative Director at India |

Dang

Ad_me's picture

Lovely.; Envy.

Ad_me
Activity Score 80
hero china's picture

nice~~~

hero china
Activity Score 99
Art Director at beijing lintas
Adaddicted's picture

really smart!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

so not convenient

Guest
Corbeen's picture

gooood...Very good.

Corbeen
Activity Score 1095
Guest's picture

I think it's more like an ambient for the lock.

Guest
Guest's picture

It's more like an ambient for the lock.

Guest
Mistiko's picture

Awesome !!!

Mistiko
Activity Score 68
Art Director at miami ad school
Guest's picture

I love it!

Guest
Guest's picture

Good ad. Too bad that they took up half of a rack used to park real bikes to advertise the car.

Guest
Guest's picture

Great great ! Feels a bit like a Volkswagen Golf film.
Some young people are skating around. At the entrance of the skatepark, some motorbikes and one Golf are parked with this kind of locker. We can see the Golf's owner unlocking his car in order to leave.
The message is a bit different : it's about how easy it is affording a Golf.

Guest
Guest's picture

cool idea but looks like a fake... the light, shadows etc... i dont know.

Guest
ad6426's picture

At first sight I thought it was an ad for bike lock.
Nevertheless the idea is good.

ad6426
Activity Score 103
YCFC19's picture

I'm not really sure what the message is here. That the car is secure? Bikes need to be locked up because they are easy to steal, so is this what this is saying? The Smart car is like a bike? If it is a reference to the size and mobility of the car in likeness to the bicycle it still doesn't work as it should be shown as such, getting into small gaps and being mobile. Interesting visual but makes no sense.

YCFC19
Activity Score 26
York
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement