Cardboard city

Agency Network: 
Published/Aired: 
May 2008
realestate.com.au:  Cardboard city
realestate.com.au Ambient Ad -  Cardboard city

Description

Ambient advertisement created by Cummins, Australia for realestate.com.au, within the category: Professional Services.

Caption

Every night over 100,000 people sleep on the streets. Every click on this site contributes $1 to help the homeless.
housesforthehomeless.com.au

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Photographer: Ted Szukalski
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triqaziz's picture

I am not very sure about the idea, but you got a target in 48 hours that's good.
so let's see what other comment

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

krautland's picture

I think the instant homeless shelter idea taxi had a while ago (you know, that wearable one) was better. while in competition with that one this would lose out (imho), I'm all for making some dough for the cause and it's not like this was horrible.

krautland
Activity Score 3212
Art Director at erm... no calls please.
ahmed ragheb's picture

it can be better !!!

ahmed ragheb
Activity Score 297
Graphic Designer
bottleHeD's picture

It worked. I suppose that speaks for itself..

bottleHeD
Activity Score 90
Art Director at OgilvyOne
BOOBJOB LOOBCANNON's picture

Is this 'inspired' (ripped off) from that artist that did an exhibition of churches done in cardboard?

Anyway, its interesting, but ultimately I don't buy that it made much of a difference.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

nice gaijin's picture

what a waste of cardboard. Inhabit it with 100,000 homeless people and do something with your message.

nice gaijin
Activity Score 815
BigBrother's picture

this might be the -beginning- of a good idea

BigBrother
Activity Score 94
Ad_me's picture

you guys are so jaded.

it's a good simple thought, executed well, that apparently worked its ass off.

i think it's pretty good. well done.

Ad_me
Activity Score 80
whitespace's picture

think they would win more sympathy money if it rained.

where you at, Al Gore?

whitespace
Activity Score 1953
Creative Director
brandqueen's picture

this idea worked because people felt that all they had to do was click and they would make a difference so why on earth not!! the idea was well executed.

brandqueen
Activity Score 20
Cable & Wireless
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