The Antifoot Can

Agency Network: 
July 2014


Ambient advertisement created by Fred & Farid, France for Orangina, within the category: Non-Alcoholic Drinks.

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Ugo Martinez, Guillaume Roukhomovsky
Art Directors: Guillaume Roukhomovsky, Radouane Gouassi
Account Director: Florent Depoisier
Social media manager: Matthieu BouilHot
Agency producer: Deji Odulate
Production: Wanda Production
Director: Patrick Cassir
Producers: Hélène Ségol, Marie Le Roux
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kubasagan's picture

This is shockingly bad. Rude. Unecessary. And I'm not talking about the concept of turning off football but about this very bad case. If you come to a pub during the World Cup what do you expect? A bunch of men watching telenovela? For god's sake, I understand that seeing football on every screen in shopping mall could be annoying and this gadget would work perfect there to switch some screens off for your convenience. But in a PUB?!?! Maybe the next step will be turning off lights at the stadium when the match is played?!?! FOR WHAT?!?! If you're the only lady in the pub that don't want to watch a match THAN JUST LEAVE. OR DON'T COME THERE!!!

And if you do something like this IN A PUB give something to those people, something better, a CREATIVE TWIST maybe. Because now I see more than 60 people in that particular pub that will never drink Orangina again.


Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

kleenex's picture

So cruel.

Activity Score 58777
Web Designer/Developer
NY Belfry's picture

This seems like a liability nightmare.

NY Belfry
Activity Score 1043
Other at City College of Technology
Pete R.'s picture

Anti-footi? Haha, people are so upset because of a game. :D

Pete R.
Activity Score 3412
OgilvyIntern's picture

Hopefully they will win more customers than they lose with this campaign.

morse's picture

Meanness is part of Orangina's brand strategy?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sacrilegend's picture

The definition of terrible.

Activity Score 3394
allan080i's picture


Activity Score 122
Creative Director at Jotabequ Grey |

Boltendahl's picture


Manuja Kodikara's picture


Manuja Kodikara
Activity Score 1508
Creative Director at ABS | Gardner Dixon Hall International |

-eM Kay-

Phillhb's picture

Orangina have just a lost a customer.. here. What a disgraceful idea. If anyone saw her, she would have got lynched!

Activity Score 377
zebraX45's picture

Yes! I HATE football! the only ones who watch it are retards with no-brain. You will never see smart people watching football.

Activity Score 3
Davor Runje's picture

Why do you a fancy hi-tech can to switch off signal from TV? There are easier way to do it, like unplugging the cable.

Davor Runje
Activity Score 168
Creative Director at Drap d.o.o.
Marcao's picture

Ridiculous idea. If you don't like it, just don't get into the room screening it and go do something else. Epic fail.

Activity Score 3029
Copywriter at DDB Group Asia Pacific
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