Upgrade your taste

Agency: Mad. Avenue


The international campaign: Upgrade Your Taste developed by Mad. Avenue is all about improvement, about giving yourself the very best the category has to offer. Orangina is a well-balanced drink composed out of superior ingredients. That comes an iconic bottle with a unique ritual. Orangina offers not only refreshment, but a very rich multi-sensorial sensation. Enjoy every single sip.

This professional campaign titled 'Upgrade your taste' was published in Switzerland in June, 2021. It was created for the brand: Orangina, by ad agency: Mad. Avenue. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 2 years ago by Creative Director: Gert van der Kaay of Mad. Avenue.


Advertising Agency: Mad. Avenue, Amsterdam, Netherlands
Creative Director: Gert Van Der Kaay
Strategy Director: Daniel Kok
Copywriter: Jan De Roos
Director: Niels La Croix
Production Agency: Chuck Studios
Executive Producer: Ellen Gaedtgens
Producer: Merel Brand
Producer: Ronald Hietbrink
Photographer: Erik De Koning
Edit: Kim Hinrichs
Edit: Erik Verhulst
Online & Animation: Efraïm Gons
Grading: Joppo In De Grot
Music & SFX: Joshua Petit
Music & SFX: Mari Koning


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