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Check Roxy Pro

Agency Network: 
Published/Aired: 
July 2011

Description

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.

Ambient advertisement created by Grand Union, France for Orange, within the category: Electronics, Technology.

Advertising Agency: Grand Union, Paris, France
Creative Director: Nicolas Journiac
Art Director: Sébastien Henry
Photographer: Alexandre Marchon
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Highest Rated

kleenex's picture

good use for a bracelet.

kleenex
Activity Score 58721
Web Designer/Developer
morse's picture

I seem to remember that Coke did this in Israel, but i can't find it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture
Nike Diesel
Activity Score 13720
Art Director
khronos's picture

thats a fantastic song !! can neone tell me who its by? and not a bad idea...

khronos
Activity Score 996
Copywriter
khronos's picture
khronos
Activity Score 996
Copywriter
Butterflea's picture

Done already, saw smthg similar about one month ago

Butterflea
Activity Score 40
Copywriter
kleenex's picture

good use for a bracelet.

kleenex
Activity Score 58721
Web Designer/Developer
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