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Dig out your soul

Agency Network: 
Published/Aired: 
June 2009
Oasis:  Dig out your soul
Oasis Ambient Ad -  Dig out your soul

Description

Oasis taught over twenty NYC street-musicians un

Ambient advertisement created by BBH, United States for Oasis, within the category: Recreation, Leisure.

Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Pelle Sjönell, Calle Sjönell
Account Supervisor: Chris Wollen
Producer: Julian Katz
Production Company: Hsi
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NatalieM's picture

How grassroots! I wonder what the street musicians got out of it. :)

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

STOP WITH THE AMBIENTS PLEASE!!!

Guest
bad astronaut's picture

There is such a thing as free will to not look.

bad astronaut
Activity Score 544
Guest's picture

Ambient is advertising....

Guest
sirvan's picture

It's PR.

But when cool agencies do it... it's GROUNDBREAKING! and BRILLIANT!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

"STOP WITH THE AMBIENTS PLEASE!!" Spoken like a true dinosaur.

Guest
tirthomitro's picture

true; will oasis spare any part of their profits and royalty for those who voiced their songs before they did. sort of an experiment - if the people are attracted to the tunes, they will release their album after quick recording and in the process ensure a platinum. maybe in multiples. INCASE the songs wouldn't clik, the group could have pased the buck on to this very idea of launching music missiv thru street artists.
'neway, promowise it's result-bound. that's great!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

oH please!...the biggest ideas not necessary mean big money around...
it's not all about that...would you say no to an opportunity like that? and then walk
away with a few nickels in your pocket? would ya be proud to say no to one o' the biggest rock band
in these days?

Guest
Guest's picture

oH please!...the biggest ideas not necessary mean big money around...
it's not all about that...would you say no to an opportunity like that? and then walk
away with a few nickels in your pocket? would ya be proud to say no to one o' the biggest rock band
in these days?

Guest
CurryJ's picture

Actually this campaign has been shortlisted as one of the 50 top predictions to take home a Cannes Lion for 2009 by Mark Tussel, Leo Burnett’s Chief Creative Officer. Bound to do wonders for both Oasis themselves and for the street musicians, I would think.

http://www.cannes-cast.com/live/2009/cannes-09-predictions/

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

i'm gonna go out on a limb here and say this is pretty overrated. it's very very good, but it's not that good. the Zimbabwean thing is much better and much smarter.

Guest
sirvan's picture

I totally agree. This is WAY WAY WAY overrated.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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