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HBO

Audio billboards

Agency: BBDO

Description

Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).
Photographer: Brad Harris

This professional campaign titled 'Audio billboards' was published in United States in June, 2009. It was created for the brand: HBO, by ad agency: BBDO. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 13 years ago.

Credits

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie

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