Brain Teaser

Agency Network: 
Published/Aired: 
December 2009
Nintendo:  Brain Teaser
Nintendo Ambient Ad -  Brain Teaser

Description

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Ambient advertisement created by Ogilvy, Germany for Nintendo, within the category: Electronics, Technology.

Caption

Brain Teasers: anytime, anywhere.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
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Highest Rated

ek kanya's picture

ok nice

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

capywriter's picture

great

capywriter
Activity Score 5453
Copywriter at Freelance
Hiperion's picture

I love it!!!!!

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
jackmancer2017's picture

Yeah pretty artistic too!

jackmancer2017
Guest's picture

who do the German words against the black squares say?

Guest
Guest's picture

It's a crossword puzzle e.g. asking for an American composer, a single figure, a month in spring and so on...

Guest
Guest's picture

now this makes sense!

Guest
Guest's picture

I like

Guest
Guest's picture

Nice

Guest
ek kanya's picture

ok nice

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

pez's picture

yeeesss!!! Great idea!!

pez
Activity Score 1770
Creative Director
gon_enelcamino's picture

que lindo truchito :)

gon_enelcamino
Activity Score 832
Underground
FourT6and2's picture

I'm surprised nobody took a pen and started filling in the words!

FourT6and2
Activity Score 214
Student
benihana77's picture

Brain teasers are great. If I walked into a bathroom like this, I'd probably make everyone uncomfortable while I read all of the questions. Cool idea.

benihana77
Activity Score 82
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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rdsomani's picture

Cool.....and pretty interesting too.......

rdsomani
Activity Score 14
Graphic Visualiser, Ahmedabad |

R.D.Somani

Guest's picture

NIce!

Guest
Cube's picture

Good usage of environment

Cube
Activity Score 452
Guest's picture

It's good... but it only works in restrooms with tiles on the walls.

Guest
lucdesaulniers's picture

I never go to public rest room in Shopping mall. Never sure I clean they will be. Certainly as clean as the example given.

lucdesaulniers
Activity Score 1125
pepsiice's picture

LOVE.

pepsiice
Activity Score 251
Graphic Designer
the_lizard_king's picture

It is good! And i like the look and feel of the branding!

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ERROR404's picture

nice ambient!

ERROR404
Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
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