IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
This professional campaign titled 'Facebook Billygram' was published in Germany in April, 2010. It was created for the brand: IKEA, by ad agency: Ogilvy. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Ogilvy&Mather Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel