Agency Network: 
August 2009
Nika:  Heel
Nika Ambient Ad -  Heel


Ambient advertisement created by Immersion, Canada for Nika, within the category: Professional Services.


Nika Shoe Repair. Next right.

Advertising Agency: Immersion Creative
Creative Director / Art Director: Mike Catherall
Copywriter / Photographer: Michelle Chuang
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Blashyrkh's picture

It would leave a much better impression if that stiletto was a painting like one of those Julian Beever style, for not being an obstruction for pedestrians.Nice idea.


Activity Score 32892
Art Director
yctham's picture

Nice idea. Agree with Blashyrkh - I afraid street cleaner would wipe the shoes away.

Activity Score 178
Planner at Limkokwing University of Creative Technology
bayron1989's picture

Buena idea, me gusta mucho. Sería bueno si pudiera impactar más.

daniel ieraci's picture

It's not bad and the thinking behind it is sound, I just wonder if people will really notice it as it feels a bit too subtle. I can't honestly say that I pay much attention to garbage on the street when I'm walking.

daniel ieraci
Activity Score 333
Art Director
Guest's picture

vandalism as advertising!

Guest's picture

Very creative idea! It would be cool to switch up the shoe.

dearabby's picture

Advertising like this is actually pretty effective. There was sidewalk chalk advertising for a new street vendor in our downtown area about a week before they actually showed up. When they finally did, there were all kinds of arrows pointing to their cart, and they kept a pretty good-sized crowd. Also, having tripped on my fair number of grates in heels, I appreciate the humor and practicality of this concept. I'd totally visit the shop after this.

Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

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