Street Kid - Alphabet chart

Agency Network: 
Published/Aired: 
January 2009
MSCL:  Street Kid - Alphabet chart
MSCL Ambient Ad -  Street Kid - Alphabet chart

Description

Ambient advertisement created by Saatchi & Saatchi, Sri Lanka for MSCL, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Manoshi de Silva
Client Servicing: Anoushka Wijesurendra
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Highest Rated

Guest's picture

I still think the line is too long and could a lot better. It also breaks a basic rule of copy because it has that hideous.....between words.

Guest
Guest's picture

jugando se aprende!!! :)

Guest
Roshan Quintus's picture

bite me
I would like to mention the names of a few others who helped make this campaign a success,
Reverend Ebenezer Joseph - Chairman of the Methodist Church of Sri Lanka, A. Baur and Company and Harischandra Mills, Mr. Dushantha Ahangama – CEO Saatchi & Saatchi Sri Lanka, Subashini Perera, Saatchi Creative team – Jagath, Anura , Dilan, Farzad, Client Servicing team - Anoushka , Yeshan,Praveen. Studio – Sampath, Maya, Thilaka, Production team - Ruwan, Anthony, Finance team – Upeckha, Tharaka, Media – Viraj, Sumudhu, Dimuthu, Assistants – Roberts, Lakmal, Alwis and Kumar.

Roshan Quintus
Activity Score 659
Saatchi & Saatchi - Sri Lanka |

bite me

prabhath's picture

Well done Saatchi friends

This is great.

It works well in Colombo, & this is a good example for tailor-made in context design.
Cheers

Prabhath

prabhath
Activity Score 60
Art Director
Guest's picture

Interesting work. I like the thinking behind the campaign but I think they've missed out on a huge opportunity. The alphabet and visuals should be street icons; H IS FOR HEROIN, P IS FOR PROSTITUTION, N IS FOR NEEDLE etc etc. This would certainly pack more punch than cute drawings of watermelon.

But hey, what would I know.

Guest
dshott's picture

Totally agree with you, there's not much wrong with learning about ice-cream and zebras.

dshott
Activity Score 469
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

One more thing - the line needs condensing. An endline that's 13 words I'm not sure quite works.

Maybe something like IGNORE KIDS AND THEIR EDUCATION COMES FROM THE STREETS.

Guest
Guest's picture

wonderful, and i hv also seen the tv commercial of this campaign on youtube....
http://www.youtube.com/watch?v=uHP7L7-i9R8

Guest
Guest's picture

ho ho... interesting. Most of the world forget children...
kw

Guest
Guest's picture

thanks god.
a child

Guest
Guest's picture

ohyo sandesu ka

Guest
sun shine's picture

I don't see anything major wrong with the idea or message.the end line is fine. if u make the message direct it might kill the creativity. but I agree they could have used street icons. all in all its nice work

sun shine
Activity Score 6
rogerroger's picture

these miss the mark. a very complicated explanation for what is a simple premise. C+

rogerroger
Activity Score 78
Guest's picture

I still think the line is too long and could a lot better. It also breaks a basic rule of copy because it has that hideous.....between words.

Guest
Guest's picture

Nice.Good work.

Guest
Guest's picture

i think ppl have missed the whole point...if they r to put street icons what abt the rest of the campaign..and i dont think the intention was to teach them abt the street, prostitution and drugs...this is to show that they r in need of real education...

Guest
Guest's picture

Advertising IS about braking rules...otherwise all u get is an announcement or notice :) and an ellipse (the '...' sign) has only 3 dots. A guest commentator has broke the rule of the ellipse by putting 5 dots. Talk about braking basic rules :)

Guest
Guest's picture

sometimes u hav to brake rules to do creative advertising. and a ... is called an ellipse and there's nothing hedeous about it.

Guest
Guest's picture

breaking a rule now n then is fine if the work looks good that way. i like the idea behind this. good work.

Guest
Guest's picture

Good thing that Saatchi & Saatchi can...and not that other agency who says they can.

Guest
monicamexico's picture

It's "passers-by".

monicamexico
Activity Score 824
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