Description
Ambient advertisement created by TBWA, India for Moserbaer, within the category: Professional Services.
Mega storage capacity.
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee

Is this a 128 K USB Key? Lame.

Nice idea but these pictures are so fake.

You have to understand this is from India!

OK - so we Indians aren't good at graphics designing. That's why Pixar and Disney outsource their graphics and video rendering projects to us Indians. And so Pixar's and Disney's movies suck. And hence, they don't win any Academy awards.

OK - so we Indians aren't good at graphics designing. And so most movie studios including Pixar and Disney outsource graphics designing and video rendering projects of their movies to us. And so those movies don't win any Academy awards. Oh, now I know! Fuckwit!!

You have to understand this is from India!
In what way you mean this buddy...
Edgy

Need to work on the Shadows

i know the guy who did this. i work in the same agency. it was actually executed, smart pants!

This idea doesn't show the benefit of a memory stick - they're SMALL and hold lots of data. What's the use of a giant memory stick?? I see what they were trying but it doesn't work

FAKE SHADOWS... how lame and desperate could you get???

FAKE SHADOWS... how lame and desperate could you get???

FAKE SHADOWS... how lame and desperate could you get???

nice concept.

conceptually brilliant

Sweet

bad photoshop.

like it.
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

brillient i lov

It's been done before. In the UAE. For Sony Microvault. More than a year back.

it's a good idea. looks real to me. you photoshop nazis need to lighten up and get a clue. so you can effectively use photoshop, woo hoo! can you actually come up with a good idea.

This is a great use of ambient advertising, great work brothers from India, to the dummies at the Top it actual explains on the Truck that it the pen drive are a massive storage device.

the only problem with this idea is that the door to the 'USB' won't open. so you can't store anything inside :P
If only they had executed it better.
ideas....30 minutes nahi toh free.

i really didn't get it as a usb at my first glance.

I think your logic is worth jack Kalpesh78.......the USB would probably be on one of the door panels.....and not at the junction of the two panels.....so why don't u just keep the trap shut till u think things through...and maybe concentrate on others things like thinking ideas....I think this is an excellecnt activation idea......not that expensive.....and driving the idea home.....good job laddies...

Good one chatty!

Try enrolling in some Photoshop classes...I heard it's getting cheaper nowadays.

Unless the agency claim it's a real work, then post some videos on YOUTUBE at least to show how 'impactful' it was.

what is it with agencies in India and all this fake, silly, rubbish. make some real ads.

It's a superb idea! i love it.

Awesome Idea!! Made me laugh!

what is it with the photoshop nazis, a good idea is a good idea any of you idiots making comments on this must be a designer, mac op a production manager a retoucher or a suit, so this is what you do, shut the fuck up!!!!
signed the creative

Maybe it was a cloudy day arse swip

very nice!