Agency Network: 
Published/Aired: 
September 2013
Like
59
Views
12907

Description

Ambient advertisement created by Iris, United Kingdom for Mini, within the category: Automotive.

Advertising Agency: Iris Worldwide, London, UK
Executive Creative Director: Shaun McIlrath
Deputy Creative Directors: Dave Newbold, Jim Eyre
Art Director: Jim Eyre
Copywriters: Dave Newbold, David Feldman, Shaun McIlrath
Account Director: Nicola Malcolm
Designer: James Butt
Account Manager: Sian Patrick
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Highest Rated

kleenex's picture

not bad at all.

kleenex
Activity Score 58777
Web Designer/Developer
jackmancer2017's picture

Don't even need to give away stuff for free, the billboards are good on itself.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
khronos's picture

brilliant stuff!!

khronos
Activity Score 994
Copywriter
adnut's picture

nice! And i agree with Grolleman...no need to give free stuff...

adnut
Activity Score 147
Creative Director
Koto's picture

How giving away free stuff to people who already have a mini will help?
What about the brand talking to the drivers while they're driving?
We make thousands of ads against 'drink&drive', 'text&drive', 'makeup&drive'...
This is a joke.

Koto
Activity Score 63
Art Director
PitchStock's picture

Also marketing to existing customers is an interesting strategy, isn't it about new sales?

PitchStock
Activity Score 56

Pitch your ideas better.

MaximeGK's picture

Existing customers are most likely already sold on the brand. Give the users a reason to talk about you, and the word of mouth will spread.

MaximeGK
Activity Score 78
adri10288's picture

@PitchStick - for MINI, building a great relationship with their customers is high priority. MINI customers are likely to share their great MINI experiences with their social network, thus leading to new sales down the road.

adri10288
Activity Score 337
Copywriter at Zebra Studios
ivanm16's picture

bravo! Good stuff.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
kleenex's picture

not bad at all.

kleenex
Activity Score 58777
Web Designer/Developer
katherin1's picture

Good.

katherin1
Activity Score 64
Creative Director |

Tempe Auto Repair

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