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Agency Network: 
Published/Aired: 
September 2008
Mercedes:  Glow
Mercedes Ambient Ad -  Glow

Description

Ambient advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Caption

Night View. By Mercedes.

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Mark Muller, Bart Bus
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Account: Bas Verdoorn
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Highest Rated

bill_boonie's picture

This is hardy relevant, but did you see how fast that dude was going on the youtube vid??

The ads aren't working for me...

bill_boonie
Activity Score 115
icandi communication
3pod's picture

looks very fake, bad photoshop job guys!

3pod
sneakyhands's picture

for those not familiar with Night View (like me): http://www.youtube.com/watch?v=lFQPnMRRelQ

now that i have an idea of the product, i don't think that this successfully communicates the option of Night View. it really is a cool option, like something a pilot would use. the benefit is just bigger than the back of a bus.

sneakyhands
Activity Score 1857
Copywriter
bill_boonie's picture

This is hardy relevant, but did you see how fast that dude was going on the youtube vid??

The ads aren't working for me...

bill_boonie
Activity Score 115
icandi communication
adman.king's picture

really, WTF?!

adman.king
Activity Score 51
Adman & King
spotanatomy's picture
spotanatomy
Activity Score 72
Other
peak900's picture

this ad works for me. like it.

peak900
Activity Score 211
Copywriter
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