Creating day at night

Agency Network: 
Published/Aired: 
December 2013

Description

Ambient advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Directors: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Account: Pui Yuk Man, Christine van der Schilden
Strategy: Vincent Seeber
Production: BeamSystems, Electric Zoo
Agency Producer: Peter Burger
Sound design: Sander Baas
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Highest Rated

2 eyeballs's picture

nice, music selection appropriate, cool and fun to watch, but safety is more of a Volvo thing than a mercedez thing. Plus the execution confused me. Why not show me exactly what I would see driving at night?

2 eyeballs
Activity Score 62
Marketing Manager at University
PenRun's picture

Brilliant!

PenRun
Activity Score 98
ironman1979's picture

nice!

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

kleenex's picture

solid idea.

kleenex
Activity Score 58777
Web Designer/Developer
2 eyeballs's picture

nice, music selection appropriate, cool and fun to watch, but safety is more of a Volvo thing than a mercedez thing. Plus the execution confused me. Why not show me exactly what I would see driving at night?

2 eyeballs
Activity Score 62
Marketing Manager at University
Phantom's picture

Great idea!!!

Phantom
Activity Score 128
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