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Glued Building

Agency Network: 
Published/Aired: 
April 2010
Loctite:  Glued Building
Loctite Ambient Ad -  Glued Building

Description

To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.

Ambient advertisement created by strawberryfrog, Brazil for Loctite, within the category: Office Equipment.

Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti
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Dzsoi's picture

I like it, simple, clever exaggeration.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

Nothing special or extraordinary

atb2005
Activity Score 13557
Hiperion's picture

Exactly, atb.
And this is its merit.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
atb2005's picture

You are right. I guess I was just trying to say that this is not something worth really 8 stars or more. It's just not a "big idea" or something truly outstanding. :-)

atb2005
Activity Score 13557
Guest's picture

advertising must be something simple and efficient : this is exactly what they did

Guest
Guest's picture

I like the idea. Although the superglue should've been close to the crack, otherwise people are not gonna see the product placement and panick! :-)

Guest
Guest's picture

old. very old idea.

Guest
Guest's picture

Where is it in cannes? It should be there.

Guest
Guest's picture

AWSOOOMEEE!!!

Guest
Guest's picture

Wow! Very good idea.

Guest
Guest's picture

it was in Cannes, didnt get any prize, but was there.

Guest
rolling.stone's picture

excellent

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

AssassinX's picture

Old idea, but I think it works.

AssassinX
Activity Score 1327
TommyO's picture

Very nice idea and execution.

TommyO
Activity Score 1866
Copywriter |

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http://resiseymilim.wordpress.com

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