World’s Strongest Men vs. Loctite Super Bonder Ultra

Agency: Marcel


The world’s strongest men vs. The world’s strongest glue: how the Loctite Super Bonder Ultra challenge earned 57 million impacts on digital. When the world's most powerful glue challenges some of the world’s strongest men you get to see what high performance looks like.

This professional campaign titled 'World’s Strongest Men vs. Loctite Super Bonder Ultra' was published in Brazil in October, 2018. It was created for the brand: Loctite, by ad agency: Marcel. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Talent Marcel, Sao Paolo, Brazil
Creative Directors: Sleyman Khodor, Rodrigo Lugato
Art Directors: Rodrigo Lugato, Francine Ther, Guilherme Serato
Copywriter: Lucas Siqueira
Creative and Interactivity Director: Marcello Droopy
Interactivity and Strategy Director: Lúcio Freitas
Interactivity: Pedro Aranha, Júlio Cesar Figueredo, Guta Silva, Maria Eugênia Lucchesi, Maria Clara Passos
Client Services: Janaina Pacheco, Antonio Agrelli Neto, Guilherme Alcatrão
Planning: Gabriela Soares, Mariana Crepaldi
Media Team: Eduardo Ferreira, Gabriel Roveri, João Sucena, Beatriz Ribeiro, Mariana Salgado
RTVC / Production Team: Herminia Weinstock, Ubiratan Rio
Production House: Malabar Filmes
Director: Guilherme Festa
Sound Production House: Croacia
Client Approval: Paula Gonçalves

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