For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.
Ambient advertisement created by DDB, New Zealand for Lifewise, within the category: Public Interest, NGO.
Creative Director: Rory McKechnie
Art Director: Zac Lancaster
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Executive Producer: Mark Foster
Business Director: George McKenzie
Director: Guiletta Amato
Production Designer: Chris Elliot
Senior Account Director: Jenny Travers
Executive Digital Producer: Johannes Gertz