Ball

Campaign
Agency Network: 
Published/Aired: 
October 2010
LG:  Ball

Description

For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.

Ambient advertisement created by Propeg, Brazil for LG, within the category: Electronics, Technology.

Advertising Agency: Propeg, Bahia, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa
Art Director: Thiago Teles
Copywriter: Hayre Borges
Additional Advertising Agencys: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga
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Guest's picture

infinitely simple. very good

Guest
mmackinven's picture

Nice idea, but I somehow doubt it was actually made.

See the bottom of the pedestal where it sits on the ground, the markings are identical on each photo, and is also identical on the other executions.

Ah well...

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Fake. Check out how the corners are round in one and sharp in the other? hmmm...

Guest
Guest's picture

It's called a mock-up dude.

Guest
Guest's picture

good

Guest
Guest's picture

cool nice great

Guest
Guest's picture

a glass panel in the form of a LCD TV. excelent idea!

Guest
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realy clearer, real the 3D effect. won great good

Guest
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niiiiice

Guest
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special very 3d exemple Real, cool

Guest
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I love simple ideas, won

Guest
Guest's picture

It really is brilliant. idea and art direction

Guest
Guest's picture

the idea is cool. the execution is good, nice job

Guest
redatorbraga's picture

This work is real. In order to have no doubt, watch the video:

http://www.youtube.com/watch?v=PbsvywASOF4

redatorbraga
Activity Score 117
Creative Director at coywriter |

dcdcdq

mmackinven's picture

Thanks for the link. Why couldn't they just use real photos of it instead of the retouched ones here?

Wonder if it sold TVs as well, looks cool as a concept, but in the video it was kind of flat.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

It's real ppl, I've seen it, great idea!

Guest
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is an illusion!! great

Guest
Guest's picture

It is real... I've seen it too. Awesome. =)

Guest
Guest's picture

the idea is ok but not a great one!

Guest
Guest's picture

This is an outstanding work! (LG infinit 3D)

Guest
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