Description
Ambient advertisement created by Leo Burnett, Lebanon for Koleston, within the category: Health.
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Stunning, although I can imagine there are only a very limited number of billboards that would sport the beautiful location + sunset/sunrise behind it to make this work.
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yeah! I`ll give it the jarne-award.
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oh, nice! but why did they cut out her face, too? printed in black would have been nicer for me
hair color should match the face and eye color...mmmm but did they mean that ? i hope so coz its llllllllovelyyyyy
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
you wouldnt see it as well against the bright sunlight in the mornings
This is a brilliant idea. A person who observes the billboard at different times of day can really appreciate such an innovative concept. Not sure if this will have same impact on one time visitor.
Bibhuti
http://adoholik.com
wow!!! this is very very nice.. good job boys!!!
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Everartz
| everartz |
lovely idea, but could someone move this goddamn billboard so I can enjoy the view? Besides, it only makes sense when you see the images together. Is anyone walking by this during the daytime going to go "hey, if it were dawn, her hair would be red!"
สู่ยอดปาเลอ I like the idea. Play with natural
i don't know about this. i had the same idea (using billboard stencils over a natural landscape) for something else but decided to not go with it because it's kinda been done and won a clio last year: http://adsoftheworld.com/media/ambient/adidas_adicolor_blue
Not the same bro. The only thing i would have done differently would have been the eyes, nose and mouth, just leave it in black...nice billboard.
the use of media IS essentially the idea. both had a purpose for utilizing what's behind the poster and even that isn't too different.
Great. This is what adv needs. Great ideas, new and affordable concepts.
Luis Maram
http://blog.luismaram.com
good job
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Just wondering... isn't the result way better on photo, like presented here, than it was if you would see it in real life?
Not so original. Done almost 10 years before: http://adsoftheworld.com/media/ambient/wrangler_winter
very very smart idea ... i like it ... it really works wiz the natural ingredients point
Best idea I've seen so far!
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