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IRCTC

IRCTC Storyrail

School: Miami Ad School

Description

Train journeys are seen as outdated in India and hence, people don't prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.

This student campaign titled 'IRCTC Storyrail' was published in India in September, 2019. It was created for the brand: IRCTC, by ad school: Miami Ad School. This Ambient medium campaign is related to the Transport industry and contains 4 media assets. It was submitted almost 4 years ago by Apaar Singhal.

Credits

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Apaar Singhal
Art Director: Siddhant Karale
Art Director: Ajay Gupta

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