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Swine Flu

Agency Network: 
Published/Aired: 
June 2010
Iffco:  Swine Flu
Iffco Ambient Ad -  Swine Flu

Description

Ambient advertisement created by Publicis, India for Iffco, within the category: Finance.

Advertising Agency: Publicis, Gurgaon, India
Executive Creative Director: Emmanuel Upputuru
Creative Group Head / Copywriter: Sudhir Das
Creative Director: Anindya Banerjee
Associate CD / Art Director: Sunny Johnny
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TommyO's picture

Great idea, and not only for Swine Flu. Every office should hang a poster like this in their bathroom.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Dzsoi's picture

Are they well-dressed mine workers? What's up with that door handle? If it isn't broken, you have to use it to get into the toilet, so you wouldn't push the door in the middle. So scammy.

Dzsoi
Activity Score 8611
Copywriter
akshaysrikar's picture

come on.... not everybody uses the door handle and especially a public bathroom one. its a mindful idea...

akshaysrikar
Activity Score 420
India
Dzsoi's picture

I know what you mean but this is a door lever, not a door pull handle - the door CAN'T be pushed without pushing down the handle.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Bro your comment is GOLD! made me laugh LOL!

Also how does the copy stay clean?

...well dressed miners!

Guest
Guest's picture

I totally agree with Dzsoi. Why would you push against the poster???

Guest
Hibon's picture

Nice simple idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

How much dirt does the average office worker have on their hands anyway? It's obviously scam work.

Guest
Adaddicted's picture

Shouldn't this be under public interest?!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

whatthefudge's picture

Did I hear scam? The idea is definitely smart, just don't think that people will place their hands on the poster – especially when it's becoming dirty.

whatthefudge
Activity Score 1266
tamils's picture

simply smart idea....

tamils
Activity Score 202
velammal college of management
cef's picture

Does it really works?
who touches that paper, instead of handle?

cef
Activity Score 547
Copywriter
Zulu-1's picture

I think it works. You only need a few hand prints on the paper to maker an impact. People will the after read the copy and make a connection.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
anHiiieeta's picture

Scam

anHiiieeta
Activity Score 328
Art Director
Guest's picture

It screams SCAM! People do have a tendency to not use the handle and just push the damn door, I do it. May be it's an Indian thing. But here's an important question, why would you put your hands ON the poster? If there's a poster, people would not place their hands at it. Seriously, lack of logic. Don't just put up stuff for the sake of it. Do some good work. Cheers!

Guest
Guest's picture

If people see posters on bathroom doors, they are more than likely to read them. And not just in India.

Guest
Guest's picture

there are certain set backs in this ad, but the deciphered logic behind what they are trying to say is pretty evident.... WASH YOUR HANDS...i think you guys must have sat and thought over the concept again and again and again before launching the campaign....good concept , could have been flawless .

Guest
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