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Green is the new black

Agency Network: 
Published/Aired: 
October 2009
Heineken:  Green is the new black
Heineken Ambient Ad -  Green is the new black

Description

Ambient advertisement created by JWT, Puerto Rico for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
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Highest Rated

jackmancer2017's picture

Why are you all so "nice!!" and "great!" about this? It's nothing special imo.

jackmancer2017
reject_subject's picture

Wow! great!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
ilovegreatads's picture

truly brilliant.

ilovegreatads
Activity Score 312
Creative Director
royschellekens's picture

Very very very nice!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Guest's picture

i dont know

Guest
kergu's picture

Felicidades! buen trabajo.

kergu
Activity Score 6795
firebug's picture

wow man

great work.....

firebug
Activity Score 1113
Guest's picture

freitag bag?

Guest
Guest's picture

Nice idea but dont get... why "new black" ?

Guest
Guest's picture

Smart.

Guest
Guest's picture

Yeah, it was nice that Freitag did all of the thinking on this for you and made it a fashion trend six years ago. It's not your idea but I applaud the environmental action. It would have been better to just partner with Freitag on this and reach consumers beyond Puerto Rico.

Guest
silvi's picture

Just a fashion work. Nothing more.

silvi
Activity Score 4172
Copywriter
hagemony's picture

"walking billboard"...yes i like it

hagemony
Activity Score 335
rolling.stone's picture

pro environment

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

jackmancer2017's picture

Why are you all so "nice!!" and "great!" about this? It's nothing special imo.

jackmancer2017
Guest's picture

they always said that,grey is the new black..well,just so so

Guest
F.Abboud's picture

Agree with jackmancer! nothing new about it; it is not a wow thing; branded bags are everywhere; now when it come to eco friendly, also many other brand went that road much earlier; Carrefour for instance introduced his branded & eco friendly bags 4-5 years ago!

F.Abboud
Activity Score 218
Planner
Dadaism's picture
Dadaism
Activity Score 161
Darling Design
oeidei's picture

Love it and wanna get one :)

oeidei
Activity Score 16
Chulalongkorn University
juuaan's picture

ariel did this, but even so i praise the idea

juuaan
Activity Score 13
Copywriter
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