Boxes
Description
At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.
Ambient advertisement created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.
Walk-in Fridge
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
What's inside?
Nothing. It's an empty box, the fridge supposedly should have been inside. It's placed at garbage stacks, maybe that'll help you?
Not really, in the Netherlands we don't have some tropic climate, and we still drink beer in winter, specially around Christmas.
These Amsterdam guys like their 'box' ideas!
http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes
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