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Trojan Suitcase

Agency Network: 
Published/Aired: 
March 2011
Griffith University Ambient Ad -  Trojan Suitcase

Description

To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.

Ambient advertisement created by Junior, Australia for Griffith University, within the category: Education.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams
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Highest Rated

Zulu-1's picture

hahahahaha - The suitcases fell off the back of a truck! *Believe Dat*

Zulu-1
Activity Score 130
Copywriter at Ogilvy
HappyHour's picture

How is this free advertising? Those suitcases look pretty expensive.

HappyHour
Activity Score 2381
Zulu-1's picture

hahahahaha - The suitcases fell off the back of a truck! *Believe Dat*

Zulu-1
Activity Score 130
Copywriter at Ogilvy
AKesseli's picture

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

AKesseli
Activity Score 210
Boston University
AKesseli's picture

Red is okay. It's bright, but if I'm rushing through an airport it's going to take more than Red to get me to read that thing sideways. It's a big space - If you're going to advertise on it, let it rip.

AKesseli
Activity Score 210
Boston University
Crownedog's picture

Just a note on the use of red. Red is the brand colour for the University. It made perfect sense to use a red suitcase that matched.

Crownedog
Activity Score 4
bakamono's picture

To be honest how many students are going to see this? Pay attention to the small logo? Be on that race? It might have been cheaper and more productive to drive a truck around some high school.

bakamono
Activity Score 1002

because therefore it is

Lazarus's picture

They had to be sent from somewhere, so the price of the tickets would have been a factor.

Lazarus
Activity Score 1536
Creative Director
Crownedog's picture

The cases are given to people who are traveling international students and academics who travel overseas as part of their job.

Crownedog
Activity Score 4
dsklan's picture

so you know the latest thing in advertising?! its plastikbags!!!

dsklan
Activity Score 1926
Art Director at homeshop
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