Theater in a 500

Campaign
Agency Network: 
Published/Aired: 
September 2013

Also From This Campaign 5

Description

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez

Ambient advertisement created by Leo Burnett, Spain for FIAT, within the category: Automotive.

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Highest Rated

ironman1979's picture

I'm new in the advertising business, but there's something that never changes:
the more your name appears, the less you did.

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

ironman1979's picture

I'm new in the advertising business, but there's something that never changes:
the more your name appears, the less you did.

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

getaloadofthis's picture

Yes, based on your comment, clearly you are new to advertising. But with comments like the above, you're going to fit right in with all the other assholes in this business.

getaloadofthis
Activity Score 43
ironman1979's picture

That means i'm on the right track, right?

Thanks for the advice, darling.

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

kleenex's picture

Did it sell more cars though???

kleenex
Activity Score 57557
Web Designer/Developer
linneagudmundson's picture

"people spent hours of fun inside our cars." FUN? I'm so ashamed to see this!

linneagudmundson
Activity Score 271
Copywriter |

Forgive the spelling, am swedish..

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