Description
Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly.
Insight: The most beautiful things in our life are the ones in our hearts.
Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives.
This professional campaign titled 'Heart - Art of living' was published in Portugal in May, 2014. It was created for the brand: Felismina, by ad agency: Felismina. This Ambient medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: Felismina, Lisbon, Portugal
Creative Director: Tiago Mesquita
Art Director: Tiago Mesquita
Copywriter: Ivo Martins
Web Designer: Juliana Freitas
Web Developer: Miguel Branco
Photographer: Nathalie Zhykharenko
Video: Filipe Varela
Additional credits: Manuel Figueiredo, Catarina Mesquita
