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fauxjebus's picture

I think this is pretty different. Those show other courier packages being shipped in a larger Fedex box/truck. This one takes the idea of a photo finish and ties it together with the line "Always first."
The way he lined up the wheels is perfect. I also like being able to see the Fedex truck through the DHL truck's windows.

This is an awesome idea, and well executed. It would work as an actual painted truck, a print ad, a billboard, a web banner.. You could also show it beating a UPS truck.

fauxjebus
Activity Score 500
Art Director at WAX
miko1aj's picture

hahahaha. great idea.

miko1aj
Activity Score 3086
Ads.chinaSMACK's picture

Genius. You guys should be hired in no time!

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

creative420's picture

Make it a campaign. You can use a Plane and a Bike. Do they have Fedex ship too?

creative420
Activity Score 279
Copywriter
WaZoo's picture

Impressive student work, congrats!

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Glut's picture

what´s so great? it´d been done with boxes, envelopes, etc, etc. Not new.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
andyStock's picture

Example???

andyStock
Activity Score 666
ive's picture

sorry its not a new idea, just an extension of this http://www.coloribus.com/adsarchive/prints/fedex-box-3390055/

and very similar to this students work...
http://adsoftheworld.com/forum/exhibition/dhl_6

ive
Activity Score 18
MaximeGK's picture

Ha! I was thinking of replying with the same ad link with the 18 wheeler. I still think it's a nice adaptation for their delivery trucks. Although they should probably put their FedEx logo on the door for people who are not as familiar with the brand name.

MaximeGK
Activity Score 78
fauxjebus's picture

I think this is pretty different. Those show other courier packages being shipped in a larger Fedex box/truck. This one takes the idea of a photo finish and ties it together with the line "Always first."
The way he lined up the wheels is perfect. I also like being able to see the Fedex truck through the DHL truck's windows.

This is an awesome idea, and well executed. It would work as an actual painted truck, a print ad, a billboard, a web banner.. You could also show it beating a UPS truck.

fauxjebus
Activity Score 500
Art Director at WAX
CACAHD's picture

very cool! bravo!

CACAHD
Activity Score 2188
Art Director
andyStock's picture

Fantastic!

andyStock
Activity Score 666
writersblog's picture

that's what we do, channel recycling.

writersblog
Activity Score 551
Copywriter
elyoshiro's picture

Very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

luispiter's picture

its cannes... its good

luispiter
Activity Score 2756
comunication
teebeitl's picture

hehe!

teebeitl
Activity Score 22
Copywriter
jackblack's picture

Cool.

jackblack
Activity Score 2363
Art Director
antoniobac's picture

nice

antoniobac
Activity Score 192
PUCP
Camiwonka's picture

awesome campaign !!!

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
rakel's picture

yeah i want to see the boxes the envelopes-.... its great, congrat!

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
MindDigger's picture

awesome, and nothing close to what "ive" and the others showed

MindDigger
Activity Score 91
ive's picture

the idea is the same- fedex is so good it even carries other shipping companies. same ad, different channel. simples.

ive
Activity Score 18
martytheparty's picture

You're right, the idea is the same - FedEx ships faster. Maybe this idiot shoulda picked a different USP, am I right?

martytheparty
Activity Score 4
kashon's picture

crisp and creative... to the point, Bravo guys!!!

kashon
Activity Score 13
Planner at Group M |

regards

K@$H
Micro Marketing Professional
www.karanshetty.in

mrakamu's picture

I like when brands live on the edge.

mrakamu
Activity Score 914
Copywriter
Djenzie's picture

Like it alot!!!

Djenzie
Activity Score 163
St. Lucas Institute Ghent
Girlfireice's picture

awesome!

Girlfireice
Activity Score 254
Copywriter at Trainee
AdBuzzer's picture

Very clever and cheeky! Like it ;-)

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

maharanapramod's picture

Brilliant. Simple and effective.
Execution is adept and communicates perfectly.
Congratulations!

maharanapramod
Activity Score 20
Art Director at Asymmetrique Communications, Mumbai, India
jadedcreative's picture

Well done

jadedcreative
Activity Score 26
rakhal's picture

hahahah

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Tom Megginson's picture

To those of you saying "already done":

Give the kids a break. It's a smart idea, and they should be encouraged.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
HTG's picture

If you want to make them feel better then yes, but if you want them to be better then no. Criticism is the cloud every creative lives under. Honesty will do far more for a student than being polite. that doesn't mean you should be mean, just honest.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
Ameya's picture

That's cheeky and brilliant..

Ameya
Activity Score 42
Graduate / London
robinstam's picture

Of all the concept that say something about being better than the competition, I think this one is the best. Great work guys, and ignore all these jealous people who say that it's been done ;-).

robinstam
Activity Score 215
Miami Ad School
rheinformat's picture

great and simple idea with "aha effect"

rheinformat
Activity Score 23

Promotionagentur
http://werbelaeufer.de

Davosk's picture

Looks like a winner!

Davosk
Activity Score 4811
Art Director
bakamono's picture

Great but can be a driving hazard next time you check your blind spot.

bakamono
Activity Score 1002

because therefore it is

ambareesha's picture

stunning. ha ha :)

@

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Hammad S's picture

Funny; I like this idea!

Hammad S
Activity Score 484
hportmann16's picture

This ad really captures what FedEx is aiming for, always being first. Other companies and competitors just cant keep up with our service and speed. It also makes you stop and really look at the photo because at first you think its two different delivery trucks when it is really just one. This is great student work and definitely a smart way to incorporate the photo finish of always being first.

hportmann16
Activity Score 6
Limia From Hell's picture

so clever

Limia From Hell
Activity Score 66
Administrative at Asociación Argentina de Agencias de Publicidad
salvarredy's picture

jaja! Good

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

mauricio jimenez's picture

Hey i never write anything here,but i think this piece is outstanding.
very impressive.

mauricio jimenez
Activity Score 2
Creative Director at DRAKE-CCCP/UNIVERSIDAD JORGE TADEO LOZANO FACULTAD DE PUBLICIDAD
Ahmed Bahaa's picture

hahahahaha so smart

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

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