ADVERTISING

Greenpeace

The new Rainbow Warrior

Agency: DDB

Description

URL: http://anewwarrior.greenpeace.org/
The Earth needs a new Warrior: it needs You. Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.

This professional campaign titled 'The new Rainbow Warrior' was published in France in February, 2011. It was created for the brand: Greenpeace, by ad agency: DDB. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Digital Producer: Julien Leguyader
Technical director: Ulysse Loreaux
Account Supervisors: Paul Ducre, Xavier Mendiola
Prod Company: Les 84 / Make me pulse
Sound Production: Panarama
3D modelisation: Virtek

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.