Fallen Woman

Published/Aired: 
September 2007
 Fallen Woman
 Fallen Woman

Description

Caption

Know What to Do.
Canadian Red Cross
Learn first aid. www.redcross.ca

Advertising Agency: Downtown Partners, Toronto, Canada
Creative director: Dan Pawych
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Photographer: Frank Hoedl
Producer: Anne Marie Martignago
Production house: Westside Studios, Toronto
Account Director: Sheng Sinn
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Lecter Lecaros's picture

looks fake, done million times before

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

andrej dwin's picture

oh how true.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

pixelbomb1's picture

lift her skirt see if she is wearing any undies. call 911!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

quicho's picture

man, this was weak. are you trying to be funny?

quicho
proverbialthought's picture

Why wouldn't they just use a real picture. What's with the terrible Photoshopping?

Culture In Ads: www.culturaltheology.org

proverbialthought
Activity Score 278
Graphic Designer |

...

Diegosalas's picture

Thats been done before. As BTL, in Cánada Also. I think, that can be just a continuation of same idea.

mmm

www.latintanoseacaba.blogspot.com

Diegosalas
Activity Score 103
daniel_glezmilan's picture

weak, wierd, looks fake, i dont like it...

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

Stigset's picture

It's a sticker on the floor, that's why it looks flat and fake. This is not print, it's ambient.
I like the idea.

Stigset
Activity Score 1454
Art Director
CC3's picture

I saw a shot of this as a floor graphic at the bottom of an escalator (the perspective from top of the escalator) looked much better/convincing than shot here. I think it was in one of the annuals, Archive(?)

DTP-post that other shot

CC3
I ate Steve Fossett's picture

fallen flat, eh?

I ate Steve Fossett
RexMayers's picture

Yeah... i know what to do. ooh yaaah diggidy diggidy.

RexMayers
dew drops's picture

very bad photoshop application, looks fake

dew drops
Activity Score 90
Copywriter
laylowmoe's picture

Um... do you all know this is supposed to be a floor poster? As in, you're walking somewhere, and suddenly you see what looks like a lady collapsed and unconscious? And it's at moments like this that you really, really wish you knew first aid?

Ivan, what's with this shot? This is totally not doing justice to a great ad.

laylowmoe
Activity Score 328
Copywriter
snagesh75's picture

Yeah...I got to know what to do - I HAVE TO ADVICE YOU NOT POST SUCH A DISGUSTING WORK!

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
Guest's picture

Ah, so this is an ambient idea! Now I get it. Not bad.

Guest
puppiepoppy's picture

I'm gonna peell her right off the floor and stick it next to the old man!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

teenie's picture

It's supposed to be seen from the floor above - as if you're looking down at a person that's collapsed at the bottom of the escalator. It's something you're seeing come closer and closer to you as you descend - something you're thinking about the whole ride down. This angle ruins the perspective and makes it look fake.

teenie
Activity Score 1894
Copywriter
Guest's picture

yeah, i do know what to do, grab the keys and purse and run!!!!!!!!!

Guest
Burn's picture

Put it in context people... U all can't be that dumb?????

Burn
BJ's picture

These are placed at the bottom of stairs and when at the top of the stairs they work brilliantly!

Ivan get the shot taken from the top of the stairs it explains it better.

BJ
Activity Score 102
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