Agency Network: 
Published/Aired: 
May 2016
Evolution Fitness Center:  Switch
Evolution Fitness Center Ambient Ad -  Switch

Description

Ambient advertisement created by JWT, China for Evolution Fitness Center, within the category: Recreation, Leisure.

Caption

Slender body, switch on from here.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
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hartspueler's picture

nice. works better w/ the man though.

hartspueler
Activity Score 296
Copywriter
Jonny Lonestar's picture

Awesome idea, though I wonder how frequently a gym customer would interact with the light switch....

Jonny Lonestar
Activity Score 282
Art Director
obladioblada's picture

It was already done. Last year in Brazil

See in the link:
http://www.ccsp.com.br/busca/busca.php?t=heads&SearchArea=novo&p=4#nav

obladioblada
Activity Score 256
obladioblada
Mr.Ozzy's picture

Ups!

Mr.Ozzy
Activity Score 33
Opus |

Hell Yeah!

peak900's picture

Should be placed elsewhere, not in the gym itself, to get new customers.

peak900
Activity Score 211
Copywriter
Mr.Top's picture

good point

Mr.Top
Activity Score 722
Drapion1's picture

No jodan y ponganse a trabajar!!

Drapion1
Activity Score 46
Andal's picture

Que gran comentario.
_______________
Smart and Funny Signature.

Andal
Activity Score 857
Copywriter |

_______________
It's so easy to critic.

filipe.matiazi's picture

...

filipe.matiazi
Activity Score 26
Art Director
Dick Huges's picture

Guys, when you do a lot of scam work, try to send them in different days, so we don't think that this is all you ever do. If a Cannes Jury member is seeing this page today he/she will have a very bad idea about JWT Beijing work.

Dick Huges
Activity Score 935
Copywriter
puppiepoppy's picture

These scammy work is really bad. Jordan don't even work on the bread and butter accounts, how do you expect he do great scam work? If you're ever in Beijing, you'll get to know his reputation.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

alvinpck's picture

Will the gym's lights be off all the time? So that customers that come will on it themself to get a feel of this ambient?

If that's the case, this will only work for the first batch of people.

How about the second batch onwards? Off it again? Ever think about the people already in the gym?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
puppiepoppy's picture

Alvinpck, why are you so critical to them? It's just scammy work, that's all. Let them be. The juries will smell it miles away.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

dynatop's picture

actually, there is no Evo******** fitness center in china! that is all

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

cullers's picture

For the female execution I keep thinking: pregnant, breast implants, pregnant, breast implants.

also, pregnant, lactating, pregnant, lactating.

and this makes me giggle.

cullers
Activity Score 332
SCAD
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