The entrance quiz

Agency Network: 
August 2012


The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company.

Sound Design: Atsushi Shimomura / Sosa Co.

Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Directors: Yoji Sakamoto, Yoshikatsu Miyasaka, Norihito Sako, Satoshi Takasugi, Hirofumi Hayashi, Kazuki Tsuburaku
Producer / Technical Director: Yugo Tonegi
Designer: Daisuke obana
Director: Keiiu Okuhira / Flag
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the_lizard_king's picture

Media, Clients and lunch delivery boys... All these effort to educate 3000 people (I take that with a pinch of salt)??? Effective or a genuine solution??? I don't know But a good effort none the less. Please tell me if the target was to educate Media, Clients and lunch delivery boys.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ragazzi's picture

6 creative directors for that? really?

Activity Score 137
Graphic Designer
iLyrica's picture

This was actually a very interesting way to educate people about something that they didn't fully understand! This was creative as it was inventive and knowledgeable.

Activity Score 18
Photographer at Everywhere. : )