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Look, Alice!

Agency Network: 
Published/Aired: 
March 2010
Disney Ambient Ad -  Look, Alice!

Description

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Ambient advertisement created by Auge, Italy for Disney, within the category: Fashion.

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
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jagadeesh's picture

ha ha funny...nice use of ambiance...

jagadeesh
Activity Score 743
javier bizarro's picture

but just works in one angle, isn't?

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
janfagernas's picture

Very clever :)

janfagernas
Activity Score 27
Art Director at Is Good Creative
rurorjuror's picture

Great!

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Filipello Manuela's picture

It's a fake!
No one in Italy has never seen it.

(FAKE!!)

Filipello Manuela
Activity Score 235
Filipello Manuela's picture

Allora, non ci dite l'indirizzo del centro commerciale?

(Fake!)

Filipello Manuela
Activity Score 235
Combo c's picture

L'istallazione è stata realizzata al centro commerciale Parco Leonardo, nei pressi di Roma.
Se cerchi nel sito del centro scoprirai le planimetrie, compresa la vetrata dove è stato prodotto l'ambient.
In caso, La Walt Disney Pictures Italia, può confermare. In caso, sulla pagina Facebook di Alice in Wonderland Italia (http://www.facebook.com/AliceinWonderlandItalia?v=wall) troverai riferimento all'istallazione in uno dei post, precisamente quello del 25 giugno 2010. Speriamo sia sufficiente. E speriamo anche che la prossima volta tu possa appurare le cose prima di accusare chicchessia pubblicamente. Cari saluti, AUGE.

This piece of work is not fake. It was realized in Rome, Parco Leonardo Mall.You can find references here: http://www.facebook.com/AliceinWonderlandItalia?v=wall. Thanks.

Combo c
Activity Score 56
Web Designer/Developer
denfilm's picture

nice

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

Filipello Manuela's picture

Resta un'idea scontata (e fake).

(Predictable!)

Filipello Manuela
Activity Score 235
miko1aj's picture

oh c'mon ragazzi.
Idea is great.

miko1aj
Activity Score 3086
Vingy's picture

Great idea love it

But... Wonderland was a mall all this time?

Vingy
Activity Score 474
Copywriter at Advance
writersblog's picture

In the rabbit hole we go.

writersblog
Activity Score 553
Copywriter
Kotoha Tanaka's picture

E' buona idea! Proprio paese di fresco.

Kotoha Tanaka
Activity Score 11
Copywriter at Nagoya
Kotoha Tanaka's picture

E' buona idea! Proprio paese di fresco.

Kotoha Tanaka
Activity Score 11
Copywriter at Nagoya
thedesignaddict's picture

Killer idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
EGMONT's picture

This is Cannes for me . So simple and clever and catching!

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
CuriousPencil's picture

Looks like this was a wonderful coincidence of architecture; one of those rare opportunities that are properly taken advantage of, well done.

CuriousPencil
Activity Score 4225
Copywriter
Derek Zoolander's picture

feel small

Derek Zoolander
Activity Score 17
Klidesign's picture

Cool

Klidesign
Activity Score 209
Graphic Designer
antoniobac's picture

awesome

antoniobac
Activity Score 192
PUCP
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