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mikelite's picture

wow. reminding fat people that they're unattractive & will never marry. this isn't innovative, it's just mean.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

• ω •'s picture

so does it means that fat people shld drink this whisky to get married?...plenty of ways to work on the USP but this is not convincing enough

• ω •
Activity Score 193
Art Director
pinkusfloydus's picture

Bloody terrible.

pinkusfloydus
Activity Score 90
Copywriter
adcook's picture

another bad first thought

adcook
Activity Score 156
Other
SummerA's picture

So this was placed in a bakery? What kind of baker would put a faux-cake on their display that reminds thier customers that they're fat and they'll never get a date? Terrible.

SummerA
Activity Score 154
Other
kalpesh78's picture

I agree.. no bakery would want customers to run-away. the Fatter they are the better.. :)

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Chris's picture

I thought that fat people in that country are like sex symbols, if your fat you can afford food and so u are rich.
or is it africa?

fukn lame.

Chris
Activity Score 1935
Art Director
Chough's picture

Wait a minute... diet WHISKY? ...DIET whisky? Is it just me?

Chough
Activity Score 147
Creative Director
snagesh75's picture

Hmmmm Saurabh (poptya) my friend, they all have a point man! ANyway I appriciate your efforts, best luck for next!!

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
popdistortion's picture

Great... I can be an alcoholic and get to be thin. I think the problem is not the advertising... the product just sucks.

popdistortion
Activity Score 1592
No fixed abode's picture

Diet whisky? Whisky has no sugar, no fat and no carbohydrates... Of all the alcoholic drinks, you're least likely to put on weight drinking whisky.

I must go to India on a research field trip to find out what the hell is going on.

No fixed abode
Activity Score 380
Copywriter
PaulyG_fill in the blank's picture

I guess if you drink enough whiskey and you're always hungover, you can't eat cause you're sick to your stomach, you're gonna lost weight.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Rog's picture

Saw this cool student tvc idea for Weight Watchers at an Award show last night.

Open Fat guy keying on his laptop.
Tilt down over big tummy...
to fingers, busily tapping away...
Cut to PC screen.

sgstvd,tdevet&ahdsyvd,din/si...

Super: Weight Watchers etc.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chough's picture

Reminds me of the old Tommy Cooper joke "I'm on a whisky diet, I've lost 3 days!"

Chough
Activity Score 147
Creative Director
Guest's picture

dose the sugar get controled by drinking this wisky?

Guest
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