Drink responsibly

Agency Network: 
Published/Aired: 
January 2013

Description

It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.

Ambient advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Advertising Agency: JWT Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García, Pablo Rodríguez-Meyre, Iván De Dios
Art Directors: Alejandro Lobo, Francesco Minopoli
Copywriter: Álvaro Gónzalez
Producers: Luciano Firmo, Pablo García / Arklin Producciones
Film Editors: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica
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Highest Rated

Siddarth Basavaraj's picture

INSIGHTFUL AND IMPACTING ONE. Kudos to the team

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

INSIGHTFUL AND IMPACTING ONE. Kudos to the team

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

interesting.

kleenex
Activity Score 58777
Web Designer/Developer
lexain's picture

nice

lexain
Activity Score 58
Art Director
lemonAd's picture

Will
We
Ever
Get
Tired
Of
Silly
Ghost Ads
Related
To Alcohol
Consumption?

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

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