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The Walking Dead Rotting Finger Countdown

Agency Network: 
Published/Aired: 
February 2013
CMA:  The Walking Dead Rotting Finger Countdown
CMA Ambient Ad -  The Walking Dead Rotting Finger Countdown

Description

The Walking Dead, one of AMC’s most popular TV shows, is set in a world overrun by zombies. To get people excited about its return on February 10th we created a rotting finger countdown. Every day leading up to February 10th, one finger was hacked off the hands, counting down the days to the return of the show. We also asked people to Tweet pictures of themselves in front of the hands for a chance to win one of the fingers.

Ambient advertisement created by Leo Burnett, Canada for CMA, within the category: Media.

Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Group Creative Director: Morgan Kurchak
Copywriter: Frank Macera
Art Directors: Jonathan Guy, Andrew Hart
Designer / Props: Performance Solutions
Prop Builder: Carl Troughton
Makeup Artist: Lisa Slonetsky, Katie Eckenswiller, Gail Roberts
Hair: Sierra Cermignani
Wardrobe Stylist: Samantha Diluciano
Agency Producer: Franca Piacente
Print Producer: David Eades
Account Director: David Kennedy
Account Supervisor: Jeremy Farncomb
Locations: Joe Kondrat
Videographer: Ian Webb
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Highest Rated

Gandalfthecat's picture

Pretty sick (like the good "sick". And also a little bit of the bad "sick", but in a good way).

Gandalfthecat
Activity Score 228
Copywriter at Canada
GrumpyArtDirector's picture

Love it.

GrumpyArtDirector
Activity Score 858
Art Director
kleenex's picture

Now that looks great.

kleenex
Activity Score 58797
Web Designer/Developer
CommandZ's picture

Whats not to love?

CommandZ
Activity Score 2515
Creative Director
CrackerJackFlash's picture

High five!

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Siderola's picture

Great!

Siderola
Activity Score 713
Copywriter at Grupo Love
Spanky's picture

Solid

Spanky
Activity Score 4899
Other
Nike Diesel's picture

Cool.

Nike Diesel
Activity Score 13718
Art Director
Gandalfthecat's picture

Pretty sick (like the good "sick". And also a little bit of the bad "sick", but in a good way).

Gandalfthecat
Activity Score 228
Copywriter at Canada
ShamRocknRoll's picture

Very Cool.

ShamRocknRoll
Activity Score 6
thedesignaddict's picture

Fun idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
adnut's picture

Top drawer

adnut
Activity Score 147
Creative Director
LeSet's picture

Cool!

LeSet
Activity Score 100
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