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Eco Bag Wear

Agency Network: 
Published/Aired: 
April 2010
Classic Polo:  Eco Bag Wear
Classic Polo Ambient Ad -  Eco Bag Wear

Description

The Brief: Classic Polo, India's leading men's casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly sShopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India.

The Solution: We developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material. The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.

Ambient advertisement created by TCC, India for Classic Polo, within the category: Fashion.

Advertising Agency: TCC Group, India
Creative Director: Arvind Ramalingam
Art Directors: Krishnamurthy Iyyappan, Saravana Kumar, Vijay Anand
Copywriters: Arvind Ramalingam, Joseph Praveen
Account Management: Savvy Durham, K B Subash
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ek kanya's picture

clever idea, but would you want to wear this tshirt?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture

"I've saved the Earth?" Earth doesn't need any help from us, we live and die become nonexistence, but still the earth lives on...

Guest
kalpesh78's picture

yeah... maybe the message would've been more like I've just extended humanities life on this planet.... or some thing like that.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kagzmainah's picture

saved the earth from wat? plastic isn't from mars!

kagzmainah
Activity Score 631
Graphic Designer
makelogobigger's picture

retarded. seriously. retarded

makelogobigger
Activity Score 470
Copywriter
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