To top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.
Ambient advertisement created by Zig, United States for Chicago Now, within the category: Media.
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi