To create awareness of the ChicagoNow.com blog “Arresting Tales” (http://www.chicagonow.com/blogs/arresting-tales/) which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that read “Check out Arresting Tales at ChicagoNow.com.” Accompanied by a “cop,” they wandered up and down Chicago’s tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicago’s largest blog network.
This professional campaign titled 'Arresting Tales blog' was published in United States in October, 2009. It was created for the brand: Chicago Now, by ad agency: Zig. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Zig, Chicago, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriter: Natalie Taylor
Strategist: Ryan Wilson
Team Leader: Carlie Naftolin