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Published/Aired: 
December 2008
Career Launcher Ambient Ad -  Garbage

Description

Ambient advertisement created by FCB, India for Career Launcher, within the category: Other.

Caption

Keep wasting paper or chop down this tree. Comes to the same thing!

Advertising Agency: Draft FCB Ulka, New Delhi, India
National Creative Director: Chax
Creative Director: Sanjay Sharma
Art Director: Shubhojit Sengupta
Copywriter: Vikram Sengupta
Prop-maker: Manoranjan Mukherjee
Client servicing director: Mitushi Verma
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Highest Rated

Wordnerd's picture

not bad. but 'stop wasting paper' would have been enough. even morons are capable of getting it without telling them like they were morons. they could have used this space better by saying that 'career launcher' is NOT wasting paper. this message is completely lost

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

it's a good way.

Guest
Guest's picture

Reminds me of a similar ambient idea from a while back where they put a small pot plant-holder around a huge tree - with the message about fertilizer (make your plants grow).

Guest
Guest's picture

great idea...syncs with the social awakening era we are living in...

Guest
Guest's picture

Interesting thought....brilliant execution!!

Guest
Wordnerd's picture

not bad. but 'stop wasting paper' would have been enough. even morons are capable of getting it without telling them like they were morons. they could have used this space better by saying that 'career launcher' is NOT wasting paper. this message is completely lost

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Love the device. Well executed. Bit of an overkill on copy though. Committee interference perhaps? But still very nice.

Guest
vuxanovici's picture

Absolutely brilliant idea. However, the copy should have been shorter and bigger. But, hey, even like this it sure gets all the attention.

vuxanovici
Activity Score 253
Copywriter at V+O
Guest's picture

good idea!!!

Guest
Guest's picture

fedex did this last year. comes to the same thing?....lol!

Guest
Guest's picture

Don't really get the "Career Launcher" logo. Sends mixed messages.

"Comes to the same thing" - not a very well written line if you ask me. You're spoon feeding the punch line.

Guest
scarfinati's picture

great idea visually.

but whats with the copy? comes to the same thing is not correct grammar. and please not exclamation points in adveristing.

scarfinati
Activity Score 843
Art Director
Guest's picture

Great idea... silly copy...

Guest
Guest's picture

stunning idea ULKA. Absolutely love it. too much copy though

Guest
floydeepurple's picture

nice idea. but copy needs to be fixed.

floydeepurple
Activity Score 349
Copywriter
Guest's picture

copy fail.

Guest
picktokyo's picture

true. copy fail.

picktokyo
Activity Score 1404
Copywriter at JWT
unstatusfied's picture

smart and straight 2the point.. Very good!!!

unstatusfied
Activity Score 54
Copywriter
adster's picture

copy is not happening.
go n read more N.french site.
otherwise good.

adster
Activity Score 34
Creative Director
Ahasan's picture

good idea...but it doesn't highlight that its company policy to reduce paper waste... connection between copy and logo is missing.

also, you should take it further (print ad or eamil chain) otherwise if will be restrict to certain area only... overall out of box thinking...good!

Ahasan
Activity Score 32
Advertising & Sales Promotion
Guest's picture

creativity is related to month , month to season , season to metal , metal to money and money to compromise ...

Guest
Guest's picture

Liked the idea but a few observations..
First, "Comes to the same thing!" wasn't required at all.
Second, there is no connect with 'Career Launcher'.
Third, if the attempt was to show that the tree has already been physically thrown into the bin, then why write "..chop down this tree" ?

Guest
Guest's picture

Will it do anything for the brand "Career Launcher" ? Will anybody get the connect that Career Launcher is conscious about protecting nature ? Even if they do, will it make them chose CL over the competing brand just for this reason ?

Guest
Guest's picture

great idea and everything...but perhaps the copy becomes explanatory coz on india not too many of the masses would've been able to comprehend

Guest
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